Branding with Personality

Overview

“In this lesson we will help you choose the best path to follow. We will talk about techniques and processes that will allow you to discard the weakest possibilities and in this way devote more time to the most solid options. The ultimate goal will be to reduce all options until you reach one, which you will have to develop in much more depth and that is very likely to become your final proposal. ”

In this video lesson Pupila addresses the topic: Discard and conquer: How to reduce options and decide on a single proposal, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“Discard and conquer HOW TO REDUCE OPTIONS AND DECIDE FOR A SINGLE PROPOSAL Hi. We already made many sketches, we spend hours working on this, we get all the ideas out of mind and it's time to start throwing some in the trash, Because they won't help us. So, let's select maybe the three we like the most and evaluate certain things that serve us and don't serve us. We go over the mood board again. Obviously, our case is going to be different from yours, but let's really look for those solutions and those features They are going to solve the brand we are working on. So, for me there are severa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4640 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design