Branding with Personality

Overview

“In this lesson we will help you choose the best path to follow. We will talk about techniques and processes that will allow you to discard the weakest possibilities and in this way devote more time to the most solid options. The ultimate goal will be to reduce all options until you reach one, which you will have to develop in much more depth and that is very likely to become your final proposal. ”

In this video lesson Pupila addresses the topic: Discard and conquer: How to reduce options and decide on a single proposal, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“Hello. We've already made a ton of sketches. We've spent countless hours working on this. pouring out all the we have in our minds. Now it's time to start tossing some in the trash because they really won't be useful. So. we're going to select. Maybe the three we like the most. and begin assessing which elements are valuable and which aren't. We’ll revisit the mood board to identify key differences between our boards. Clearly. each one is unique. However. we aim to pinpoint effective solutions and distinctive features that resonate with us This will address the brand we're developing. For m...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4737 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design