Best seller

Branding with Personality

A course by Pupila
Design studio. San José, Costa Rica.
Joined May 2019
, Design studio

Have fun learning to take on a branding project, from the brief to the presentation

  • Best seller Spanish with subtitles in English
  • 96% positive reviews (253)
  • 4164 students

Have fun learning to take on a branding project, from the brief to the presentation

Spanish with subtitles in English
  • 96% positive reviews (253)
  • 4164 students
  • 17 lessons (2h 51m)
  • 31 additional resources (9 files)
  • Online and at your own pace
  • Available on the app
  • Audio: Spanish
  • Spanish, English, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

All brands, in one way or another, have a personality, and all personalities are connected to a person. At the creative consultancy Pupila they have understood that defining the brand’s personality before designing it is the most relevant step in their creative process.

In this course, you’ll be joined by Bruno and Marcelo, half of Pupila, in a search to find the personality that a brand carries within, to then translate it into an image that expresses itself according to the values and attributes it represents.

No matter the business, product, or service you’re working on, this course will give you a solid foundation to take on any branding project, from start to finish.

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Signals vs. noise: Introduction to branding
  • U3
    U3. Blind date: Everything you need to start designing
  • U4
    U4. Learning to dance lambada: The design process
  • U5
    U5. Let's just kiss and say goodbye
  • FP
    FP Final project
View details

This course will give you an idea of ​​Pupila's design process when working with entrepreneurial brands.

The first step will be to understand, as clearly as possible, the project in front of you. You’ll ask questions, many questions, but you’ll focus on those that will help you understand what kind of person this product or service is, and as a person, how you want it to connect with people. That means it’s not just about understanding the client, but also the client of your client.

In the second step, and once all the information you consider relevant to your client has been collected, you’ll start to create the visual imagery of the project. This document will also begin with the definition of who is the person represented by this brand; It can be an actor, musician, athlete or artist, but it can also be a friend from school, a co-worker, a neighbor or your sister. The person who embodies the brand of your product or service may even be the client you’re doing this project for.

During this search it is very important to also understand the environment, the local competitors, how they look, how they speak, how big or small they are, which valuable attributes you should respect and which ones you should definitely not. In addition, you'll investigate what’s going on in the segment globally, what are the best practices, what brands have effectively connected with their customers and what lessons you can learn from them.

With this foundation developed and approved by the client, you'll begin the visual development, guided not only by the personality of the brand but by an idea that can solve its problems. In this step, you'll put together all of your research and knowledge of the company, product or service, and translate it into a brand.

Finally, and after defining the path that responds effectively to the client's need, you'll put together a presentation that shows the brand created and its applications in the real world, selecting mock-ups that help take the client through the various points of contact that the brand will have with its audience, letting them also see the versatility and growth capacity of their new brand.

What is this course's project?

The goal of this course is to investigate, conceptualize, and design a powerful brand that is unforgettable and unexpected, from the creation of the brief to the client presentation.

Projects by course students

Who is this online course for?

Students and design professionals who want to learn a different approach to designing brands. Also for entrepreneurs who are interested in learning more about branding and developing brands for their projects.c

Requirements and materials

To achieve the best results it’s important you know the basic rules of graphic design, as well as knowing how to use design tools such as Adobe Photoshop and Illustrator. Besides, it’s important to have a special interest in branding.

Regarding materials, you’ll need paper, a pencil, and a computer with the above-mentioned software.


4164 Students
253 Reviews
96% Positive ratings


A course by Pupila

Teacher Plus
Design studio

Pupila is a design studio and creative consultancy based in Costa Rica, known for its branding projects and its “foolishness on Instagram”, as they put it.

Like every designer who launches their own studio, Pupila started out working for old bosses, friends, family, senseless startups, and a couple of self-created ventures.

Currently, you’ll find a great variety of clients in their portfolio, from luxury furniture to sex shops, craft beer and editorial projects.


  • U1


    • Presentation
    • What will we do in the course?
    • Influences
  • U2

    Signals vs. noise: Introduction to branding

    • It's time for you to mature !: The importance of creating timeless identities
    • Make it shine: Identity beyond the brand
    • No brand represents me !: Importance of branding
  • U3

    Blind date: Everything you need to start designing

    • Meet your partner: Graphic inspiration, research and market analysis
    • Look me in the eye: The creation, presentation and interpretation of feedback from the moodboard
    • Valar Morghulis: The search for the brand's personality
    • The first date: What you need to know about your client
  • U4

    Learning to dance lambada: The design process

    • In groups it is always more fun: Making the final version of the applications
    • Only you exist in my life: Realization of the final version of the brand
    • Look at those curves: The search for the best typographic accompaniment
    • Discard and conquer: How to reduce options and decide on a single proposal
    • I've never tried it out there: Making manual sketches for the brand
  • U5

    Let's just kiss and say goodbye

    • The problem is me, not you: Evaluating achievements and failures
    • All that glitters is gold: Presentation, conviction, negotiation and correct delivery of the resulting material
  • FP

    Final project

    • Brand development with personality

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Branding with Personality. Design, Marketing, and Business course by Pupila Best seller

Branding with Personality

A course by Pupila
Design studio. San José, Costa Rica.
Joined May 2019
  • 96% positive reviews (253)
  • 4164 students