Branding with Personality
A course by Pupila , Design studio
Have fun learning to take on a branding project, from the brief to the presentation
All brands, in one way or another, have a personality, and all personalities are connected to a person. At the creative consultancy Pupila they have understood that defining the brand’s personality before designing it is the most relevant step in their creative process.
In this course, you’ll be joined by Bruno and Marcelo, half of Pupila, in a search to find the personality that a brand carries within, to then translate it into an image that expresses itself according to the values and attributes it represents.
No matter the business, product, or service you’re working on, this course will give you a solid foundation to take on any branding project, from start to finish.
What will you learn in this online course?
17 lessons & 31 downloads
- 97% positive reviews (270)
- 4,777 students
- 17 lessons (2h 51m)
- 31 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish, English, French, Italian, Portuguese, Turkish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe Illustrator
Adobe PhotoshopWhat is this course's project?
The goal of this course is to investigate, conceptualize, and design a powerful brand that is unforgettable and unexpected, from the creation of the brief to the client presentation.
Projects by course students
Who is this online course for?
Students and design professionals who want to learn a different approach to designing brands. Also for entrepreneurs who are interested in learning more about branding and developing brands for their projects.c
Requirements and materials
To achieve the best results it’s important you know the basic rules of graphic design, as well as knowing how to use design tools such as Adobe Photoshop and Illustrator. Besides, it’s important to have a special interest in branding.
Regarding materials, you’ll need paper, a pencil, and a computer with the above-mentioned software.
Reviews
Pupila
A course by Pupila
Pupila is a design studio and creative consultancy based in Costa Rica, known for its branding projects and its “foolishness on Instagram”, as they put it.
Like every designer who launches their own studio, Pupila started out working for old bosses, friends, family, senseless startups, and a couple of self-created ventures.
Currently, you’ll find a great variety of clients in their portfolio, from luxury furniture to sex shops, craft beer and editorial projects.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
Signals vs. noise: Introduction to branding
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No brand represents me !: Importance of branding
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Make it shine: Identity beyond the brand
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It's time for you to mature !: The importance of creating timeless identities
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U3
Blind date: Everything you need to start designing
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The first date: What you need to know about your client
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Valar Morghulis: The search for the brand's personality
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Meet your partner: Graphic inspiration, research and market analysis
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Look me in the eye: The creation, presentation and interpretation of feedback from the moodboard
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U4
Learning to dance lambada: The design process
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I've never tried it out there: Making manual sketches for the brand
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Discard and conquer: How to reduce options and decide on a single proposal
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Look at those curves: The search for the best typographic accompaniment
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Only you exist in my life: Realization of the final version of the brand
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In groups it is always more fun: Making the final version of the applications
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U5
Let's just kiss and say goodbye
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All that glitters is gold: Presentation, conviction, negotiation and correct delivery of the resulting material
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The problem is me, not you: Evaluating achievements and failures
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FP
Final project
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Brand development with personality
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Personality-driven branding means crafting a unique, distinctive identity that emotionally connects with your audience, setting your brand apart from competitors and strengthening its market position.
Yes, this course is designed for those with basic graphic design skills who want to deepen their knowledge of branding, visual identity, and advanced creative processes.
You’ll learn how to build strong visual identities, develop a brand’s personality, apply professional methodologies, design logos, select typography and color palettes, and create unique visual worlds.
Basic graphic design knowledge is recommended since the course focuses on intermediate and advanced branding and visual identity techniques.
You’ll need access to graphic design software like Adobe Illustrator or similar, a sketchbook, and internet access for research and inspiration.
Yes, the course examines real branding cases for restaurants, products, and creative studios, demonstrating practical application of the concepts.
The course teaches adaptable methods for both personal brands and small businesses, helping you create distinctive and authentic visual identities.
Adobe Illustrator
Adobe Photoshop
Es un curso introductorio muy interesante, bien armado y hasta divertido de ver. Gracias!
Curso maravilhoso que abriu minha mente principalmente em como buscar referências e usá-las de forma criativa na criação de uma nova marca,. Além disso, deu pra praticar um pouco o espanhol rs
achei bom!
Muy bien explicado todo. Tan claro que ahora me siento mucho mas segura de mi forma de hacer las cosas. Tenia muchas dudas hasta que tome este curso.
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