Branding with Personality

Overview

“A brand finishes defining itself with its personality, although it is true that Arya Stark was able to change shape and personality, this does not work for a brand, the best brands have a well-defined personality from the beginning. The personality of the brand will also help you to define a series of characteristics such as tone of voice and the attitude of the same, it will also become a filter with which you can validate your graphic and conceptual ideas. This lesson will give you the necessary steps to find that personality accurately. ”

In this video lesson Pupila addresses the topic: Valar Morghulis: The search for the brand's personality, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“Valar Morghulis THE SEARCH FOR BRAND PERSONALITY No one likes people without personality and the same goes for brands. You have to be able to create very serious brands, eccentric marks, creative brands or brands that are like me, very, very happy. Let us begin. Speaking of brand personality, we have to define what it is. This brand personality is the features that this brand should project. It's basically how it expresses, what things he says, how he manages to say them, what kind of language do you use, what kind of colors, what kind of shapes. How do you think, what values does this bran...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (270)
• 4646 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design