Branding with Personality

Overview

“A brand finishes defining itself with its personality, although it is true that Arya Stark was able to change shape and personality, this does not work for a brand, the best brands have a well-defined personality from the beginning. The personality of the brand will also help you to define a series of characteristics such as tone of voice and the attitude of the same, it will also become a filter with which you can validate your graphic and conceptual ideas. This lesson will give you the necessary steps to find that personality accurately. ”

In this video lesson Pupila addresses the topic: Valar Morghulis: The search for the brand's personality, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“No one likes people without personality. The same thing happens with brands. It's crucial to develop highly serious brands. brands. with distinct personalities. quirky. creative brands. or brands like me. Very... Very. Extremely cheerful. Let's start. When discussing brand personalities. it's essential to define them. A brand personality encompasses the traits and characteristics that a brand should embody and project. basically. it's how it expresses itself. what things it says. how it manages to say them. what kind of language it uses. what types of colors. what types of shapes... how it ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4689 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design