Branding with Personality

Overview

“A brand is as good as the visual universe that accompanies it. Without it, it cannot continue to grow and develop. A brand without a visual universe would be worse than an Arjona song without analogies. ”

In this video lesson Pupila addresses the topic: Make it shine: Identity beyond the brand, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“Hello. In this lesson. we will learn about identity beyond branding. What are visual universes? And what do they mean? What are their purposes? And why you shouldn't be lazy. because it's much more than just a Let's start. To stand out in a crowded market. a brand's universe should highlight its distinct qualities and differences from competitors. This uniqueness is crucial for making the brand memorable and compelling to consumers who are faced with many choices. others. and resemble what customers wish to buy. use. or consume. The elements forming the visual universe include the logo. col...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4719 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design