Branding with Personality

Overview

“Now that we have a defined brand, it is necessary to apply it in different pieces to demonstrate its capacity and versatility. It is important to understand that, a brand should never present itself, it is vital that our client can see how he behaves in different environments, formats and substrates, that he can see the personality, take possession of their environments and demonstrate why it was the selected brand. ”

In this video lesson Pupila addresses the topic: In groups it is always more fun: Making the final version of the applications, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“since we are now committed to a brand. It's time to start a family with it and embark on this great adventure. This family includes the brand's apps that will create a visual universe for us. Let's begin. Remember. we planned to develop certain applications for our brand. From the mood board. we realized we wanted to design patches or badges that are playful and somewhat rebellious. Let's start working on these like with phrases and things like that. a bit more rebellious. so to speak. So. let's start working on things. It's always important to start with an idea. You can work on sketches o...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4737 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design