Branding with Personality
In groups it is always more fun: Making the final version of the applications
A course by Pupila , Design studio
About the video: In groups it is always more fun: Making the final version of the applications
Overview
“Now that we have a defined brand, it is necessary to apply it in different pieces to demonstrate its capacity and versatility. It is important to understand that, a brand should never present itself, it is vital that our client can see how he behaves in different environments, formats and substrates, that he can see the personality, take possession of their environments and demonstrate why it was the selected brand. ”
In this video lesson Pupila addresses the topic: In groups it is always more fun: Making the final version of the applications, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.
Partial transcription of the video
“Group is always more fun! REALIZATION OF THE DEFINITIVE VERSION OF THE APPLICATIONS Well, we are already committed to a brand. It's time to start a family with her and start this adventure. That family are the applications that will create a visual universe for us. Let us begin. If you remember well, We were going to work certain applications for our brand. From the mood board we saw what we wanted to do certain type of patches or shields like a little playful, like with phrases and things like more rebels, to call it somehow, Then we will start working on those things. It is important that...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding with Personality
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Logo Design

Pupila
A course by Pupila
Pupila is a design studio and creative consultancy based in Costa Rica, known for its branding projects and its “foolishness on Instagram”, as they put it.
Like every designer who launches their own studio, Pupila started out working for old bosses, friends, family, senseless startups, and a couple of self-created ventures.
Currently, you’ll find a great variety of clients in their portfolio, from luxury furniture to sex shops, craft beer and editorial projects.
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- 17 lessons (2h 51m)
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