Branding with Personality

Brand development with personality

“It makes us very happy to share with you what our working method has been for the last few years. Like us, this method must continue to evolve, adapting to new needs and market demand. As we mentioned at the beginning of the course, this is not the only way to do branding, it is the formula that has worked for us, but we share it because we want others to learn the way we do it, modify it and appropriate the methodology , to the point that they alter it and adapt it to their personality or that of their study. Also note that a lot of practice and attention to detail is necessary. Even if it doesn't work out at first, it doesn't mean it's not for you, you may just have to make some adjustments and with that you can make it work like a finger ring. Use the resources to continue learning, take the files and adapt them according to your personality and how you want your client to perceive them, once again, every detail counts, and the approval of the project starts from the moment you interview your client. Share your progress, stumbling blocks and successes, here we will be in the forum, waiting to evaluate what you have done, we will be critical, but with the only intention of helping you grow, as they say out there, only when it hurts is that you are really growing. See you soon! ”

Partial transcription of the video

“Final project We have reached the end, but first let's summarize everything we saw. We talked about the importance of branding and we deepen the identity beyond the brand then talk about the importance of creating timeless entities. Then we explain what I needed to know about your client. We talked about the search for the personality of the brand to move to graphic inspiration, research and market analysis. Then we go to the design, presentation and interpretation of the mood board. After that we made manual sketches for the brand, we select the three best versions and we chose a single fi...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (270)
• 4668 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design