Branding with Personality
I've never tried it out there: Making manual sketches for the brand
A course by Pupila , Design studio
About the video: I've never tried it out there: Making manual sketches for the brand
Overview
“As we draw shapes and throw lines, our mind becomes active and begins to fill with ideas with possible routes and options to solve our problem. Let the mind fly, do not put a limit, later you will have the opportunity to eliminate everything that does not work. No matter the environment, the idea is to try different things that allow you to continue exercising that muscle, giving space to the exploration will also give us the opportunity to meet unexpected surprises or more structured paths. It will always be good to start this process in black and white, leaving colors aside, concentrating on generating a good amount of “beautiful mistakes” and possible solutions, which we will discard in the following lessons. ”
In this video lesson Pupila addresses the topic: I've never tried it out there: Making manual sketches for the brand, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.
Partial transcription of the video
“I've never tried it out there MANUFACTURE OF MANUAL TICKETS FOR THE BRAND Hi, this lesson is called "I've never tried it out there." We will learn to make many sketches in different ways that help us generate a lot of variety for the brand we are developing. In this part of the course we already saw the mood board, then, the client has already seen our intentions at the design level, You already saw more or less what kind of logos we plan to work, Then we have to more or less handle a certain style and ideas. This does not imply that we cannot propose new things. We will generate a lot of c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding with Personality
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Branding & Identity, Creative Consulting, Logo Design
Pupila
A course by Pupila
Pupila is a design studio and creative consultancy based in Costa Rica, known for its branding projects and its “foolishness on Instagram”, as they put it.
Like every designer who launches their own studio, Pupila started out working for old bosses, friends, family, senseless startups, and a couple of self-created ventures.
Currently, you’ll find a great variety of clients in their portfolio, from luxury furniture to sex shops, craft beer and editorial projects.
- 97% positive reviews (269)
- 4,640 students
- 17 lessons (2h 51m)
- 31 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
Adobe Photoshop
