Branding with Personality

Overview

“As we draw shapes and throw lines, our mind becomes active and begins to fill with ideas with possible routes and options to solve our problem. Let the mind fly, do not put a limit, later you will have the opportunity to eliminate everything that does not work. No matter the environment, the idea is to try different things that allow you to continue exercising that muscle, giving space to the exploration will also give us the opportunity to meet unexpected surprises or more structured paths. It will always be good to start this process in black and white, leaving colors aside, concentrating on generating a good amount of “beautiful mistakes” and possible solutions, which we will discard in the following lessons. ”

In this video lesson Pupila addresses the topic: I've never tried it out there: Making manual sketches for the brand, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“Hello. This lesson is called Never Tried it That Way. Let's learn how to make many sketches in different ways. to assist in creating a diverse range for the brand we are building. In this section of the course. we have already discussed the mood board thoroughly. Since the client has seen our design intentions. we can say goodbye to uncertainty about the general style of logos we're considering. We need to maintain a specific style and ideas. but this doesn't mean we can't propose new things. We'll generate a lot of content and design. For this lesson. all you need is paper and pencil to st...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4719 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design