Branding with Personality

Overview

“Once we feel comfortable with some of the sketches we have made, we will proceed to find the ideal typeface for our brand. The selection of the correct typeface is a process that demands a lot of attention to detail, and that attention may take you directly to the arms of Morpheus, so before you start prepare a good cup of coffee. Typography has the power to enhance the personality of the brand, so it is necessary to be exhaustive in this search and, in some cases, touch up its structure to be able to align it more precisely to what we are looking for. ”

In this video lesson Pupila addresses the topic: Look at those curves: The search for the best typographic accompaniment, which is part of the Domestika online course: Branding with Personality. Have fun learning to take on a branding project, from the brief to the presentation.

Partial transcription of the video

“Look at those curves! THE SEARCH FOR THE BEST TYPOGRAPHIC ACCOMPANIMENT There are some very flat, others more voluptuous, maybe some with curves up, other curves down, but well, in the end they are all typefaces And we will learn to choose the best one for our logo. Let us begin. As we said, let's talk typography. And since we have an idea approved by our client, we also have sketches that we develop and we look for a specific one that we like and have this concept and this idea that we wanted to achieve of a typographic game that was friendly, funny and that I had that charisma and that ga...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding with Personality

• Level: Beginner
• 97% positive reviews (269)
• 4640 students
• 5 units
• 17 lessons (2h 51m)
• 9 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe Illustrator, Adobe Photoshop

• Areas

  Branding & Identity, Creative Consulting, Logo Design