Fashion Content Creation for Brands and Influencers
Journalistic techniques and text styles
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Joined June 2020
About the video: Journalistic techniques and text styles
Overview
“In this class, I will teach you the techniques and style of journalistic writing through active reading. You will learn to read texts with a much more analytical eye, developing your ability to write more independently.”
In this video lesson Andreia Meneguete addresses the topic: Journalistic techniques and text styles, which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“In this last class, I'm going to give you a tip that I've learned throughout my career. and that helps me write a text. I know a blank page can be a little scary, but here you will learn how to construct a text in a pleasant way. A valuable tip when you want to build a text is that, when reading, you really do an active reading and understand that part of the text that catches your attention. For example, here I started the text saying Winter calling in 3, 2, 1. You can note this down for future text construction. So, it's not copying, but you will automatically have creativity when you cre...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing
Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
- 100% positive reviews (3)
- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
