Fashion Content Creation for Brands and Influencers
Journalistic lead
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Joined June 2020
About the video: Journalistic lead
Overview
“Learn how to apply the journalistic lead technique to your text and gain autonomy in your writing. ”
In this video lesson Andreia Meneguete addresses the topic: Journalistic lead, which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“How about having a good journalistic tip to put together your text? In this class you will learn how to make a lead. And I'm going to teach you that this journalism technique also applies to writing text on Instagram or social media. You will see that a good text, Yes, it takes practice, training and a good tip. Come with me. The journalistic lead brings the main information of a news story. You can practice this journalistic technique to overcome insecurity when writing. What is a lead? Let's understand it here in a practical way. The lead is the construction of a text around the main info...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing
Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
- 100% positive reviews (3)
- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
