Fashion Content Creation for Brands and Influencers
Course final project
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
About the final project for: Fashion Content Creation for Brands and Influencers
Fashion Content Creation for Brands and Influencers
“Now that we are at the end of the course, I hope you have enjoyed the journey. I wanted to thank you for making it this far and for spending your time with me. It's time to get your hands dirty! Step by step to the final work. - Define which brand will be the case for the final work. - Indicate which four pillars are part of the brand's differential. - Create a content strategy based on the brand pillars. Create a content strategy for a fashion brand or influencer considering 12 posts for Instagram - Select images for the 12 Instagram posts and write captions for each post considering the brand pillars and target audience. - Write the captions in the tone of voice you defined for the brand. Post the images and captions to a test (fictitious) Instagram account to see the results. Also, collect your images and share your project by clicking on the "Create your project" button. Your post will become part of your Domestika portfolio. Your portfolio is your showcase to show your talent to the world. Remember that explaining the project is crucial, not just showing photos. Here are some links to help you organize it: Support Link 1 Support Link 2 I invite you to participate in the forum and interact by commenting on the community's work. After all, we are going to help each other, so take advantage of this opportunity! See you on the forum! ”
Partial transcription of the video
“We have reached the end of our course and now it's time for you to get your hands dirty and make your final project. I'm sure if you did all the activities from the previous units, you will be able to write a text in a creative way and very efficient for social networks of a beauty or fashion brand. To ensure good work, I advise you to review the main points of each class so you can do a creative project on Instagram using efficient text that connects with your reader. Remember that my model is just a suggestion to ensure success in your final project. Have fun with it, use your creativity ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing

Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
- 100% positive reviews (3)
- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
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- Level: Beginner
- Unlimited access forever