Fashion Content Creation for Brands and Influencers
Brand and content pillars
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Joined June 2020
About the video: Brand and content pillars
Overview
“In this lesson, we will understand your goal regarding content and learn how to list a brand's strengths so that we can understand what the pillars of the brand's message are. With this in mind, we will explore content effectively... ”
In this video lesson Andreia Meneguete addresses the topic: Brand and content pillars , which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“In this class, you will understand how to map the pillars of a brand and transform them into a content fortress for your social networks. When we understand what we want to talk about, the content happens much more easily and smoothly. It is in the brand pillars that we can explore the content. Points of differentiation that stand out This is what we understand as the pillar of a brand. We define these brand pillars by highlighting our differences in relation to our competitors. Every brand has points of differentiation and these are the points on which we work when selecting themes. that w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
-
Category
Writing -
Areas
Copywriting, Creative Writing, Writing
Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
- 100% positive reviews (3)
- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
