Fashion Content Creation for Brands and Influencers
Strategic content matrix
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Joined June 2020
About the video: Strategic content matrix
Overview
“In this lesson, we will gather everything we learned in the previous modules to start developing your content plan. Before writing, you need to understand what you want to write about. And the pillars of brand x target audience help us in this planning stage.”
In this video lesson Andreia Meneguete addresses the topic: Strategic content matrix, which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“It's not because we work with communication and creativity that we don't have to have a strategic rationale behind content. Even more so when we talk about communication and brand content. In this class, you will understand how to create a strategic matrix and focus your content directly to your reader, creating a bond and an emotional connection. At the end of this class, you will have it very easy to build content for your Instagram or social media. Let's organize the content strategically. For example, returning to the case of Net-a-Porter, we understood in the previous class the brand p...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing
Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
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- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
