Fashion Content Creation for Brands and Influencers
Agenda: the soul of the content
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
About the video: Agenda: the soul of the content
Overview
“In this class, you will learn what a journalistic agenda is and how it is part of the construction of the final text. Here, you will put into practice part of your final project. ”
In this video lesson Andreia Meneguete addresses the topic: Agenda: the soul of the content , which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“It may seem like writing is automatic, but it isn't. There is a lot of technique behind good content. And in this class I will teach you how to put together a journalistic agenda. She is the one who indicates and guides everything we want to write and produce. And when we think of a fashion brand, It is very interesting to combine journalism techniques with content production. Come with me! Come with me! What is the agenda? The agenda is the beginning of a good text. The agenda is the description of what you want to write and address in your text. Whether it’s a magazine text, website, blog...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
-
Category
Writing -
Areas
Copywriting, Creative Writing, Writing

Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
- 100% positive reviews (3)
- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever