Fashion Content Creation for Brands and Influencers
From creative agenda to text
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Joined June 2020
About the video: From creative agenda to text
Overview
“It's time to outline your final project. Now it's time to select the topics you want to turn into future content.”
In this video lesson Andreia Meneguete addresses the topic: From creative agenda to text , which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“Remember from the previous unit when we saw that the reader determines how we will create our content? And before, we understood that the pillars determine how we will also think about this content? Now in this class we are going to use our creativity to benefit this content. Let's create journalistic guidelines thinking about your brand's content in a beautiful way and unite the best you have, your creativity and communication. We will see here how an agenda can make sense for your brand in a beautiful way. and still have a good text that you address to your reader. To do this, you need to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing
Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
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- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
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- Audio: Portuguese, English
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- Level: Beginner
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