Fashion Content Creation for Brands and Influencers
How to create an agenda calendar
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Joined June 2020
About the video: How to create an agenda calendar
Overview
“Once you’ve learned how to launch content according to your brand’s profile, let’s create a monthly editorial calendar. This way, you’ll be able to balance your brand’s pillars and offer your customers the best content.”
In this video lesson Andreia Meneguete addresses the topic: How to create an agenda calendar, which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“Just as fashion magazines have an editorial agenda that guides all the content of a month, fashion and beauty brands have it too. Here in this class, you will learn how to organize an agenda calendar and make your content much more consistent and attractive to your reader. You will understand how to build the pillars of a brand, with everything you learned in the previous classes. Come with me on this. You have to think about content strategically. So, creating a beauty brand's Instagram agenda calendar is to unite content with the brand pillars and the message you want to convey to the cus...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing
Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
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- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
