Fashion Content Creation for Brands and Influencers
Text style and writing tone of voice
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Joined June 2020
About the video: Text style and writing tone of voice
Overview
“Every good text has an authorial style. Learn how to add a touch of creativity and authorship to your content and connect the message with the reader.”
In this video lesson Andreia Meneguete addresses the topic: Text style and writing tone of voice, which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“Now it's time to put together the content you learned in the previous units. In this class, you will understand how to write a text with the right tone and language for your audience. As a reminder, in unit 2, we talked about who our target audience would be. Now it's time to think about how the text will be written for him. Connecting the dots on text, brand and audience. Just like fashion magazines, in which each one has its own tone and text style, brands, when they send messages through their platforms, They have their own way of connecting with customers. The reasoning is the same. You...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing
Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
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- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
