Fashion Content Creation for Brands and Influencers
Curative, journalistic and creative perspective
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
Joined June 2020
About the video: Curative, journalistic and creative perspective
Overview
“As always have a good eye for what is happening around you and turn it into stories.”
In this video lesson Andreia Meneguete addresses the topic: Curative, journalistic and creative perspective, which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“When I told you about my influences, I talked a lot about curating the gaze. Everything that surrounds me and everything that inspires me and automatically goes to my writing, for my text, for my creativity during content production. In this class, I will teach you in practice how to have a healing gaze. You will understand that everything is around you, everything gives you signs. You just have to observe and put it on paper. Let's go? What happens around us has the power to become content. You just need to know how to make the connection in a creative way. Explore the world for content id...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing
Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
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- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
