Fashion Content Creation for Brands and Influencers
How to understand your reader
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
About the video: How to understand your reader
Overview
“Before we start writing, we need to know exactly who we’re targeting with our content. In this module, you’ll define who your target audience is.”
In this video lesson Andreia Meneguete addresses the topic: How to understand your reader , which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“Before producing a text, a content, we have to understand who our audience is, who is our reader. Because if we don't know who we are writing to, the content can get a little confusing. In this class, we will understand how to build, in fact, a content connecting with the our reader. The idea is that we can, in fact, building content that makes sense to both both your brand and your reader. With this clear and organized in your mind, You will understand how your writing will be much more creative and fluid for your final work. Come with me? When we understand who our target audience is, we ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing

Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
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- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
- Online and at your own pace
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- Audio: Portuguese, English
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- Level: Beginner
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