Fashion Content Creation for Brands and Influencers
Influences
A course by Andreia Meneguete , Fashion Journalist
Joined June 2020
About the video: Influences
Overview
“In this class, I will share with you what makes me sigh and energize my eyes to get good references and results in everything I set out to do when it comes to content.”
In this video lesson Andreia Meneguete addresses the topic: Influences, which is part of the Domestika online course: Fashion Content Creation for Brands and Influencers. Discover the art of content creation for fashion through journalism techniques..
Partial transcription of the video
“My influences happen in the observing gaze of the world. It is through semiotics, anthropology, of philosophy and sociology that I usually look at people's relationship with brands, with the streets, even with material objects. All of this provides input so that I can see the world better. and create a communication strategy, apply branding to a brand, until constructing a journalistic text. It's a world that gives me input and signals for what I have to do and how I can be creative. One of the places I like to be the most, for sure, it's the bookstore. Regardless of where I am, traveling, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Fashion Content Creation for Brands and Influencers
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Category
Writing -
Areas
Copywriting, Creative Writing, Writing

Andreia Meneguete
A course by Andreia Meneguete
Andreia Meneguete is a journalist and specialist in branding and digital content for fashion and beauty brands. With almost 20 years of experience in the sector, he has worked for major brands such as Natura, O Boticário and Ricardo Almeida. She has also been an editor in magazines such as Vogue Brasil and Glamour, and is currently the founder of the IAM Intelligence in Fashion platform. Furthermore, she is a professor at prestigious institutions such as USP and IED, where she shares her experience on fashion, consumption and strategic communication.
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- 259 students
- 14 lessons (1h 22m)
- 27 additional resources (12 files)
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- Audio: Portuguese, English
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- Level: Beginner
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