Beauty Business 101: How to Build Your Brand
Putting Together the Deck
A course by Joseph Harwood , Artist and Entrepreneur
About the video: Putting Together the Deck
Overview
“A pitch deck is something you can apply to various different mediums, whether printed as a booklet to give to consumers or to send as a PDF to your mailing list. This will be a fully realised implementation of all the information you have created so far in this course. I will guide you in choosing images from those you've created that best describe your product, project, or brand. This information will be used to build the pitch, along with the colour scheme formed in the initial creative sketch. What's more, you will learn how to use your unique story to engage with the consumers and audience. Feel free to deviate and create your own spin on this. My example can be used as a template on which to project your own magic!”
In this video lesson Joseph Harwood addresses the topic: Putting Together the Deck, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ Putting Together the Deck We're now at the end of our creative process and I'm so excited to give you the final project outline. This is what I want you to think about because, in each step of this unit, we've looked at different elements of creativity, different processes, and methods. I use these things with my clients in my own brand and I'm excited that you get the chance to see an insight into this. For many years of my work on social media, I've been giving you the final process, as opposed to the steps to get here. Here we go. It was so important for me in this entire course, to ma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
- 100% positive reviews (3)
- 148 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
