Beauty Business 101: How to Build Your Brand
From the Brand Story to the Brand Storytelling
A course by Joseph Harwood , Artist and Entrepreneur
About the video: From the Brand Story to the Brand Storytelling
Overview
“The goal of this lesson is to understand your unique story and adapt that to your visual identity and business. You will learn the importance of storytelling and how it can inform your project's outcomes. ”
In this video lesson Joseph Harwood addresses the topic: From the Brand Story to the Brand Storytelling, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ From the Brand Story to the Brand Storytelling In this lesson, we will look at the importance of storytelling and how it can inform our project outcomes. I will go through different things with you today. We'll talk about how I would go into a new project with a brand. Whether I'm working on my own project, designing something for a brand, or I'm being booked to advertise a brand, we can implement this method into different outcomes. I'll show you how to do that today. Storytelling is an insightful process that can help inform you about how your outcome will be. It will make the project u...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
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- 149 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
Category
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