Beauty Business 101: How to Build Your Brand
Thinking about the Written Communication
A course by Joseph Harwood , Artist and Entrepreneur
About the video: Thinking about the Written Communication
Overview
“Once all the assets have been finalised and you feel confident that the visuals portray your business, project, or story, the next step is to verbalise your concept. In my experience, the best way to do this is to come up with a pitch. A pitch can be used in a number of ways. It serves as a verbal explanation of what you do. This can be broken down into pieces and recycled as branded language in all your uploads. But most of all, it can communicate the exact same message you have created visually in a written format. Words matter as much as pictures on social media, and what you put into those words can position your project. Sometimes it can go wrong, and I'll chat a little about some examples of this I've seen. As a bonus, I will discuss the benefit of understanding the climate we live in and the importance of diversity and inclusion.”
In this video lesson Joseph Harwood addresses the topic: Thinking about the Written Communication, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ Thinking about the Written Communication In this lesson, I want to give you an additional process that's invaluable. This is something that often gets overlooked but accompanies all the creative assets that we've produced. That is the written and verbal communication that accompanies all that you are marketing. If we think about how we get our message across, we've worked so much to understand our story, we've done so much detailed analysis of how we can see the market and how we fit in, but how do we explain to someone verbally or in a written format what exactly we are. That is so impor...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
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- 148 students
- 16 lessons (3h 0m)
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- Audio: English
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- Level: Beginner
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