Beauty Business 101: How to Build Your Brand
Building Assets on a Budget
A course by Joseph Harwood , Artist and Entrepreneur
About the video: Building Assets on a Budget
Overview
“In this lesson, I will take you behind the scenes of my studio, where I create all my digital assets. My main goal at this stage is to create a series of images that demonstrate the various elements of the product. These will be created using an iPhone – I will use the built-in editor and functions of modern smartphones to create a uniform aesthetic. ”
In this video lesson Joseph Harwood addresses the topic: Building Assets on a Budget, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ Building Assets on a Budget In this lesson, I will show you the process of creating your assets at home on a budget without any intimidating studios. It is important because so many people want to have this aspiration of creating content for whatever business or project they're doing, or working with a brand, but don’t know where to start because they don't have access to huge lights and glorious setups. I've always been resourceful because when I started I had no money or access to these things, so using natural light is a big thing. As we're doing a project meant to be showing off the r...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
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- 148 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
