Beauty Business 101: How to Build Your Brand
A course by Joseph Harwood, Artist and Entrepreneur
Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product
Finding success in any business is all about building a brand your audience resonates with and inspiring them to take action. Artist and entrepreneur Joseph Harwood (also known as Jojo) created his own line of award-winning cosmetics, which has been featured in Forbes, Vogue, and the Google homepage, and led him to collaborate with L'Oréal and even the UN. You might also know Jojo from the British show Got Talent as the first-ever transgender person to win the competition.
In this online course, Jojo teaches you the digital marketing strategies he implemented to find success in the beauty industry. Discover the art of branding by identifying your unique selling points and making an actionable plan with achievable goals. Ready to boost your brand?
What will you learn in this online course?
16 lessons & 26 downloads
What's included in this course?
Start by getting to know more about Jojo. Hear about his creative journey, which started out as a teenage model, and blossomed into a professional makeup artist. Jojo also shares his biggest influences and sources of inspiration.
Jojo walks you through how to better understand your business and its sector. Learn to identify what your story is and how it defines your brand. See how to use social media platforms for market research by identifying and analyzing your potential customers and competitors. Based on your research, Jojo shows you how to develop a solid action plan.
Next, learn how to sketch a concept for your brand. Jojo shows you how to build up your assets on a budget, and shares his techniques to edit them. With your visual assets finalized, learn how to develop your written communication, and finally put your pitch deck together!
Discover how to implement digital marketing strategies to promote your new digital assets. Learn to reflect on feedback and make strategic improvements. To wrap up the course, explore how to connect with your customer both online and in person.
- 100% positive reviews (3)
- 183 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a set of assets for a pitch deck to promote yourself, your brand, or your product.
Who is this online course for?
This course is aimed at anyone who wants to boost their brand’s visual identity using digital marketing strategies, or anyone curious about creative branding from a digital perspective.
Requirements and materials
To take this course, you need an understanding of social media platforms, a smartphone, paper and colored pencils, or a tablet.
Reviews
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
Content
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U1
Introduction
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About Me
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Influences
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U2
Understanding Your Business
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From the Brand Story to the Brand Storytelling
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Understanding and Taming Social Media Platforms
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Market Analysis: Who Are Your Consumers?
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Market Analysis: Who Are Your Competitors?
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Drafting an Action Plan
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U3
Building and Implementing Creative Assets for a Pitch Deck
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Sketching a Concept
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Building Assets on a Budget
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Editing the Assets 1
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Editing the Assets 2
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Thinking about the Written Communication
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Putting Together the Deck
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U4
Thinking beyond the Traditional Assets
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Reflection and Feedback
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Connecting with Consumers Online
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Connecting with Consumers in Person
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FP
Final project
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Beauty Business 101: How to Build Your Brand
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
This course is designed for intermediate learners with some foundational knowledge of beauty, branding, or social media marketing. Beginners may find it challenging without prior basic experience.
You’ll need a smartphone or tablet for digital content creation, basic makeup supplies, and access to social media platforms like Instagram, Facebook, and YouTube. No advanced equipment is required.
You’ll learn how to build a personal beauty brand, create inclusive products, develop marketing strategies, analyze competitors, and master content creation for social media platforms like Instagram, TikTok, and YouTube.
Yes, the course includes step-by-step guidance on planning, filming, and editing effective makeup tutorials for YouTube, TikTok, and other social media platforms.
Absolutely. The course provides strategies for designing and marketing beauty products that cater to diverse skin tones, gender identities, and underrepresented consumer groups.
You’ll learn how to create engaging content, analyze Instagram analytics, synchronize campaigns across platforms, and grow a loyal community using Instagram and Facebook tools.
Yes, you’ll gain practical skills in conducting competitor benchmarking, analyzing branding and pricing, and using questionnaires to assess market positioning and consumer needs.
I learned a lot about the competition and how to have a business plan.
I really enjoyed this course and the additional resources and tasks were excellent! I highly recommend for anyone with a specific new idea or product 👍🏻
muy bueno