Beauty Business 101: How to Build Your Brand

A course by Joseph Harwood
Artist and Entrepreneur. Brighton, United Kingdom.
Joined March 2022
, Artist and Entrepreneur

Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product

  • 100% positive reviews (1)
  • 29 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product



  • 100% positive reviews (1)
  • 29 students
  • 16 lessons (3h 0m)
  • 26 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Finding success in any business is all about building a brand your audience resonates with and inspiring them to take action. Artist and entrepreneur Joseph Harwood (also known as Jojo) created his own line of award-winning cosmetics, which has been featured in Forbes, Vogue, and the Google homepage, and led him to collaborate with L'Oréal and even the UN. You might also know Jojo from the British show Got Talent as the first-ever transgender person to win the competition.

In this online course, Jojo teaches you the digital marketing strategies he implemented to find success in the beauty industry. Discover the art of branding by identifying your unique selling points and making an actionable plan with achievable goals. Ready to boost your brand?

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Understanding Your Business
  • U3
    U3. Building and Implementing Creative Assets for a Pitch Deck
  • U4
    U4. Thinking beyond the Traditional Assets
  • FP
    FP Final project
View details

Start by getting to know more about Jojo. Hear about his creative journey, which started out as a teenage model, and blossomed into a professional makeup artist. Jojo also shares his biggest influences and sources of inspiration.

Jojo walks you through how to better understand your business and its sector. Learn to identify what your story is and how it defines your brand. See how to use social media platforms for market research by identifying and analyzing your potential customers and competitors. Based on your research, Jojo shows you how to develop a solid action plan.

Next, learn how to sketch a concept for your brand. Jojo shows you how to build up your assets on a budget, and shares his techniques to edit them. With your visual assets finalized, learn how to develop your written communication, and finally put your pitch deck together!

Discover how to implement digital marketing strategies to promote your new digital assets. Learn to reflect on feedback and make strategic improvements. To wrap up the course, explore how to connect with your customer both online and in person.

What is this course's project?

Create a set of assets for a pitch deck to promote yourself, your brand, or your product.

Who is this online course for?

This course is aimed at anyone who wants to boost their brand’s visual identity using digital marketing strategies, or anyone curious about creative branding from a digital perspective.

Requirements and materials

To take this course, you need an understanding of social media platforms, a smartphone, paper and colored pencils, or a tablet.


Reviews

29 Students
1 Reviews
100% Positive ratings

Joseph Harwood

A course by Joseph Harwood

Teacher Plus
Artist and Entrepreneur

Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.

He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Understanding Your Business

    • From the Brand Story to the Brand Storytelling
    • Understanding and Taming Social Media Platforms
    • Market Analysis: Who Are Your Consumers?
    • Market Analysis: Who Are Your Competitors?
    • Drafting an Action Plan
  • U3

    Building and Implementing Creative Assets for a Pitch Deck

    • Sketching a Concept
    • Building Assets on a Budget
    • Editing the Assets 1
    • Editing the Assets 2
    • Thinking about the Written Communication
    • Putting Together the Deck
  • U4

    Thinking beyond the Traditional Assets

    • Reflection and Feedback
    • Connecting with Consumers Online
    • Connecting with Consumers in Person
  • FP

    Final project

    • Beauty Business 101: How to Build Your Brand

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

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FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Beauty Business 101: How to Build Your Brand. Marketing, and Business course by Joseph Harwood

Beauty Business 101: How to Build Your Brand

A course by Joseph Harwood
Artist and Entrepreneur. Brighton, United Kingdom.
Joined March 2022
  • 100% positive reviews (1)
  • 29 students