Beauty Business 101: How to Build Your Brand
Editing the Assets 1
A course by Joseph Harwood , Artist and Entrepreneur
About the video: Editing the Assets 1
Overview
“Using the raw materials I've captured, I will teach you how to maximise all the footage, creating a uniform background with my smartphone and adapting those to the correct social media for distribution.”
In this video lesson Joseph Harwood addresses the topic: Editing the Assets 1, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ Editing the Assets In this lesson, we'll use all the assets that we captured using our simple devices to then make them fabulous. I used to get asked, "Do you use Photoshop or all these magical things?" I couldn't afford Photoshop when I began, so what I wanted to use is everything I had at my disposal. For this course, I wanted to talk about how everyone can have an access point to do it and I thought everyone has a smartphone with these functions built in, so let's look at what they can do. This is the raw ingredient of the photos we have done. Very dark, it doesn't give the goods, it's...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
-
Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
- 100% positive reviews (3)
- 148 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
