Beauty Business 101: How to Build Your Brand
Editing the Assets 2
A course by Joseph Harwood , Artist and Entrepreneur
About the video: Editing the Assets 2
Overview
“In the second part of this lesson, I will work on a more abstract shot to help you get creative with your assets! ”
In this video lesson Joseph Harwood addresses the topic: Editing the Assets 2, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ Editing the Assets I think we have a square asset we can use on Instagram. We can then revert it to our original crop size if we wanted, and apply it to many things, but that's a great way of focusing on the face. Now, let's go in with more of an abstract shot. This is like our cover page shot or banner shot that would be great to use in many ways, whether it's on a website, a media kit, or your Facebook profile. Let's look at what we can do with this. With this shot, I used the portraiture mode on my camera. I wanted some depth of field where the focus was the product but I was in the ba...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
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- 148 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
