Beauty Business 101: How to Build Your Brand

Overview

“This stage is all about taking the data you've accumulated through market research and working through a plan to position your brand or product. You need to think about ways to relay what your unique story is and how you can convey that to the consumer, through digital media, press outlets, and events. In beauty, there's such a vast array of different brands. Using the information you've collected will narrow down your strategy going forward.”

In this video lesson Joseph Harwood addresses the topic: Drafting an Action Plan, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.

Partial transcription of the video

“ Drafting and Action Plan In this lesson, I will show you how to create our strategy from the information we've accumulated in our past few lessons. This will be exciting because now we will bridge the gap between the data and then the creative, which is my favourite part. We've been learning about the market, our story, and how to apply all the information for our story to connect with that market. We've looked at our consumers and competitors and we're now working out which avenues will be best for us to breach. I'm excited about this because I get to show you my method, which will be fu...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beauty Business 101: How to Build Your Brand

• Level: Beginner
• 100% positive reviews (3)
• 148 students
• 4 units
• 16 lessons (3h 0m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media