Beauty Business 101: How to Build Your Brand

Beauty Business 101: How to Build Your Brand

“Congratulations! You have reached the end of this course. Thanks again for joining me and I hope you've enjoyed it. It's now time to work on your project. This could mean finishing the idea you started by completing the course tasks or developing a brand new one! Either way, I strongly suggest you take the time to gather inspiration and make a unique project of your own. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way and tell us if you have any doubts. This will help me guide you better if you need advice. Here are the main steps to follow: The Brand Choose the business, brand, or project you want to digitally market. Self-reflection Be retrospective and emotive about your journey. What motivated you to create this project and what makes it unique to you? Market Research Use your due diligence to research where you sit in the market, and allow that readily-available information to lead your direction. Who is your consumer? Who are your competitors?

Concept Development Visually express your creativity, exploring sketching, mood boards, photography, and editing. The Pitch Verbally communicate your idea to best position your digital assets, allowing you to market your project clearly in both online and offline formats. Modify your language to include any potential consumer and create a brilliant method of working towards marketing your brand, business, or project. And that's all! I can't wait to see the project you come up with, so don't forget to share it in the forum. You can do so by clicking on 'Create your project'. Remember to share both the final result and the steps that have led you to it. It would be great if you showed a picture of each step and added a brief explanation about what you have done in each one. I will be more than happy to answer any of the questions you might have along the way! I will try to get back to you as soon as possible. In the meantime, participate in the forum, comment on others' work, and interact with the community. See you there!”

Partial transcription of the video

“ Final Project Thank you for following this course with me. It's now your turn to create your fabulous pitch deck. Before leaving you to your creative process, I'll give you a last bit of advice. First of all, you have to thoroughly think about what makes your journey unique and special to you, because that will be the key component to your leading path. From there, you'll be able to analyse the market where you fit in, and from that, you'll be able to assess your consumer and customer needs. It is crucial to know who you are swimming in the ocean with. From that, we'll be able to solidly ...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Beauty Business 101: How to Build Your Brand

• Level: Beginner
• 100% positive reviews (3)
• 148 students
• 4 units
• 16 lessons (3h 0m)
• 11 downloads

• Category

  Marketing & Business

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media