Beauty Business 101: How to Build Your Brand
Sketching a Concept
A course by Joseph Harwood , Artist and Entrepreneur
About the video: Sketching a Concept
Overview
“By creating an abstract sketch, I will show you the process I follow when working on a new project. I will then format a digital colour palette that will direct the digital assets.”
In this video lesson Joseph Harwood addresses the topic: Sketching a Concept, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ Sketching a Concept In this lesson, I am very excited because this whole unit is about my creative process, which I've never shared anywhere on my social media before. It's what I do when I work freelance if I go into a business or work on my own project, so hopefully, you guys can take something from it. I've got quite an unconventional approach to this because I like to do things in a very sketchy way. When I started my whole career on social media, I used two Ikea lamps and a digi cam. I had no budget. I didn't have any money to spend on things. I wanted it to be important that wheneve...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
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- 148 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
