Beauty Business 101: How to Build Your Brand
Understanding and Taming Social Media Platforms
A course by Joseph Harwood , Artist and Entrepreneur
About the video: Understanding and Taming Social Media Platforms
Overview
“In this lesson, I will chat about the benefits of social media and the differences that exist between various platforms. I was a social media creative, but I also worked with Google as a product tester for YouTube. Consequently, I learnt a lot of behind-the-scenes insight from these companies. I will share this now, so you can understand how to best use these digital platforms to fully market your project.”
In this video lesson Joseph Harwood addresses the topic: Understanding and Taming Social Media Platforms, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ Understanding and Taming Social Media Platforms In this lesson, we'll look at social media and how we can make the best use of each platform. It felt worthwhile doing a lesson where I can give an insight into how I've learned to use different processes for different things, different platforms for different projects, and the different facets that go into those social medias. It's an interesting one to talk about because when I started on social media, it was a very different world. There were so many unique things that I thought were useful for me, but now don't exist. For example, I reme...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
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- 148 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
