Beauty Business 101: How to Build Your Brand
Influences
A course by Joseph Harwood , Artist and Entrepreneur
About the video: Influences
Overview
“Feeling like I was born between eras and growing up in a church in a little village, I never had the opportunity to discuss with other LGBT people their individual experiences. So I looked to the past and the future to find references that I could relate to. From looking into creative artists that identified as two-spirited, like Serge Lutens, to the protests of NYC during the ACT UP movement, to troupes like the Blacklips, the Blitz Club with Boy George and Marilyn, Eric's Club with Pete Burns, to finding refuge in video games like Final Fantasy where the artwork had ambiguously defined gender expressions – I am an amalgamation of my inspirations and that full spectrum shows fully in the style of my work.”
In this video lesson Joseph Harwood addresses the topic: Influences, which is part of the Domestika online course: Beauty Business 101: How to Build Your Brand. Learn digital marketing strategies with an emphasis on your USP by designing a set of assets for a pitch deck that promotes your brand or product.
Partial transcription of the video
“ Influences In this lesson, we'll be talking about my influences, which can be varied and fantastical. Hopefully, I'll share with you a few things that piece together the world of Joseph Harwood. When I was a kid, I was very androgynous looking. People couldn't tell if I was a boy or girl. I often got stopped in the street and my mum would be told how beautiful her daughter was. I felt like I was some alien that had landed on this planet with absolutely no comparable person. I didn't know a lot about alternative cultures as I wasn't brought up at a house that knew David Bowie. I was brough...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Beauty Business 101: How to Build Your Brand
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Digital Marketing, Instagram, Social Media
Joseph Harwood
A course by Joseph Harwood
Joseph Harwood is a diversity and inclusivity consultant, a digital media pioneer, and an award-winning beauty expert, specializing as an artist across multiple mediums including makeup, fine art, graphic design, photography, and post-production in both video and still media. Through his company of the same name, Joseph works with clients on digital marketing for cosmetics and product design.
He started his career on social media with no budget, and by the time he turned 21, he entered and won the first online version of the British Got Talent, and went on to build an entire business around product designs and branding. His work has been featured in Forbes, Vogue, and the Google homepage, and has led him to collaborate with L'Oréal and even the UN.
- 100% positive reviews (3)
- 148 students
- 16 lessons (3h 0m)
- 26 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
