Building Brand Identity
Actions
A course by André Carvalhal , Writer and Publicist
About the video: Actions
Overview
“Now, let's see how to act on these channels, from the business strategy to the communication content. ”
In this video lesson André Carvalhal addresses the topic: Actions, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“We arrived at the final stretch. Now it's time to move. Let's see what are the main movements that help in the creation of a brand. The time has come to talk about partnerships. And if I asked you before what you want to be when you grow up, now I ask you who you want to grow up with. And on our canvas, there on the lower right side, you will fill with people and brands that you believe can grow with you or that you can help to grow. It's the people who will help you and who will help you reach places you believe in. In the soul this happened from the beginning. I joined people and projects...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting

André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 15 lessons (2h 54m)
- 16 additional resources (1 files)
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- Audio: Portuguese, English
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- Level: Beginner
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