Building Brand Identity
The brand as an organization: values
A course by André Carvalhal , Writer and Publicist
About the video: The brand as an organization: values
Overview
“I will explain what brand values are and what paths a fashion brand can take to be relevant and make a positive impact.”
In this video lesson André Carvalhal addresses the topic: The brand as an organization: values, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class, we will understand what values are and how they can guide the creation of a brand from the environmental, social, cultural and economic. And I will tell you more about the Alma brand. We follow the first perspective of the brand, who we are, talking about the brand as an organization, and now we are going to dive into the values, which are the beliefs and principles that guide everything the brand does. I usually see the values that are there on your canvas, in the upper left corner, as what we perceive of the brand without it having to say. We notice when a brand loves its c...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
- 100% positive reviews (11)
- 605 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
