Building Brand Identity
Vision and touchpoints
A course by André Carvalhal , Writer and Publicist
About the video: Vision and touchpoints
Overview
“I will explain the main movements that determine the construction of a brand. Let's start by defining the main points of contact.”
In this video lesson André Carvalhal addresses the topic: Vision and touchpoints, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“We arrived at the final stretch of the course, in the last part of the Canvas and also in the last perspective of the brand, where are we going. But before going around creating actions, it's time to think about the brand's vision for the future and mainly in creating the main points of contact. We are now going to talk about where we are going and I love that phrase that the best way to predict the future is to invent it. We arrive at our last perspective and starts this unit talking about where we are going. Where we are going has to do with the points of contact, with the actions and the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 605 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
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- Available on the app
- Audio: Portuguese, English
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- Level: Beginner
- Unlimited access forever
