Building Brand Identity
Image and positioning
A course by André Carvalhal , Writer and Publicist
About the video: Image and positioning
Overview
“In this class, I will explain the importance of brand image and how to identify it. I will also talk about the concepts of positioning and repositioning. ”
In this video lesson André Carvalhal addresses the topic: Image and positioning, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class. we will start discussing the second perspective of the brand. Where are we? which relates to image and positioning. And in this new unit. we also change perspective and begin to talk about where we are. which relates to the image. and the positioning of the map. And remembering where we are in our course. we started by talking about who we are. and about everything related to who the brand is. Its vision regarding the organization. the person and the products. Now. we begin discussing our current position. addressing this second question. We often ask ourselves about our loca...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 15 lessons (2h 54m)
- 16 additional resources (1 files)
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- Audio: Portuguese, English, Spanish (Latam), French, Indonesian, Italian, Romanian, Turkish
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- Level: Beginner
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