Building Brand Identity
Before you begin
A course by André Carvalhal , Writer and Publicist
About the video: Before you begin
Overview
“In this class, I will explain the initial concepts to help us start working on a brand. We will look at the definition of a brand itself, followed by branding, marketing and purpose. In addition, I will present the canvas that will guide all the content and serve as a basis for creating your brand.”
In this video lesson André Carvalhal addresses the topic: Before you begin, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“Before starting our course, but already starting, In this class I will introduce you to the main concepts that revolve around creating a brand. Before this course even begins, I've already mentioned the word brand a few times. It's no wonder we made a video about it. But I think it's worth starting by aligning some concepts, after all there are some ideas about what a brand can be. And I really like this definition that says that a brand is a name, a term or symbol that identifies a company's goods and services, differentiating them from the competition. So let's go. A brand is something th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 606 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
