Building Brand Identity
The brand as a person: visual and verbal identity
A course by André Carvalhal , Writer and Publicist
About the video: The brand as a person: visual and verbal identity
Overview
“I will explain how to build a visual and verbal identity for the brand.”
In this video lesson André Carvalhal addresses the topic: The brand as a person: visual and verbal identity, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class, we will understand more about the importance of creating a visual and verbal identity for a brand. And I'll teach you how to do it, of course. Continuing to see a brand as a person, now we go to the visual and verbal identity part. The visual identity, which has to do with all the imagery, I like to think like a person full of tattoos. And what do these tattoos say about that person? And what does the visual identity say about a brand? When we talk about Osclin, a brand that seeks to relate and associate with Rio de Janeiro, in your visual identity we see the colors of the ci...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
- 100% positive reviews (11)
- 605 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
