Building Brand Identity

How to create an authentic brand through marketing strategies

“We have reached the end of this course. I loved being here and I hope you enjoyed our journey! To make it easier to organize your course project, I have prepared the following list of essential steps: • Define the brand to be worked on. • Print or download the canvas. • Answer the questions that will appear at the end of each class. • Summarize your answers and fill in the canvas following the order of the classes with a summary of your answers, with what most caught your attention. Finally, with all the information in hand, try writing a press release. Write a discursive text of up to one page talking about your brand, as if you were giving a quick presentation about it.

Collect your main images and comments and share your project by clicking on the "Create your project" button. Your publication will be part of your portfolio here on Domestika and will be a space for you to showcase your work to the community. I also invite you to give feedback and comment on the work of the creative community. Take the opportunity to network! Whenever possible, I will also comment on the work and follow what is happening on the forum. See you on the forum! ”

Partial transcription of the video

“We've reached the end. I loved being here and I hope you enjoyed this journey too. Now I advise you to see and review the classes as many times as you want or need, to revisit your Canvas and always question yourself. Remember that the answers already exist, they are just waiting to be discovered, but sometimes they don't appear all at once. If so, don't worry. The most important thing is to keep asking yourself. Don't forget to share your progress on the forum. Whenever I can I'll stop by and ask questions and I'll love to see what you're doing. Also take the opportunity to exchange with o...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Building Brand Identity

• Level: Beginner
• 100% positive reviews (11)
• 606 students
• 5 units
• 15 lessons (2h 54m)
• 1 download

• Category

  Marketing & Business

• Areas

  Brand Strategy, Business, Communication, Creative Consulting