Building Brand Identity
Target audience
A course by André Carvalhal , Writer and Publicist
About the video: Target audience
Overview
“In this class, you will learn how to identify a brand's audience and its importance. The goal is to create an engaged and excited community.”
In this video lesson André Carvalhal addresses the topic: Target audience, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class, we will understand how to identify and define a brand's target audience. And I'm going to tell you some experiences I've had with the Soul. Now we are going to talk about the target audience, which as I said back there, is not the personification of the brand. So, brand personification is what defines the target audience. It's the personification of the brand. So, brand personification has to do with personal characteristics. that we relate to a brand so that people can recognize and identify it. And the target audience is the community we want to create for this brand. Who a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 632 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
