Building Brand Identity
Target audience
A course by André Carvalhal , Writer and Publicist
About the video: Target audience
Overview
“In this class, you will learn how to identify a brand's audience and its importance. The goal is to create an engaged and excited community.”
In this video lesson André Carvalhal addresses the topic: Target audience, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class. we will understand how to identify and define the target audience of a brand. And I will share some experiences I had with Alma. Let's discuss the target audience. which. as I previously noted. isn't the brand's personification. personification refers to the human traits we link to a brand. enabling people to recognize and relate to it. Understanding this distinction is crucial for effectively reaching and engaging the intended The target audience is the community we aim to build around this brand. Who are the individuals that will engage with this brand? And who do we envisi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 15 lessons (2h 54m)
- 16 additional resources (1 files)
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- Audio: Portuguese, English, Spanish (Latam), French, Indonesian, Italian, Romanian, Turkish
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- Level: Beginner
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