Course summary
- 15 lessons (2h 54m)
- 16 downloads (1 file)
- 10 exercises
- Course final project
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U1: Introduction
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U2: Initial concepts
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U3: Who we are: the brand's perspectives
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U4: Where we are: positioning and target audience
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U5: Where are we going: the main movements of a brand
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Final project
André Carvalhal
A course by André Carvalhal
Teacher
Plus
Writer and Publicist
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
- 100% positive reviews (11)
- 605 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
