Building Brand Identity
The brand as an organization: purpose
A course by André Carvalhal , Writer and Publicist
About the video: The brand as an organization: purpose
Overview
“In this class, we will see what purpose is and why it is important for brands, especially fashion brands, to consider it in their construction. ”
In this video lesson André Carvalhal addresses the topic: The brand as an organization: purpose, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class, we will begin the journey from the first perspective. of building a brand, that I call who we are. Let's talk about the name, purpose and about some brands with purpose, like the Soul, which will accompany us on this course. Following the proposal I brought to you in this course of building a brand from these three perspectives, who we are, where we are and where we are going, we will now start talking about who we are, that has to do with who the brand is. And I like to subdivide this first perspective into three main spheres. The brand as an organization, the brand as a per...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 632 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
