Building Brand Identity
Methodology and case study
A course by André Carvalhal , Writer and Publicist
About the video: Methodology and case study
Overview
“In this class, I will introduce the sustainable fashion brand AHLMA – of which I was co-founder and creative director. It will be our case study throughout the course so that you can understand in practice what I am talking about. In addition, I will reveal the methodology I developed to work on building brands and the canvas that has been my guide throughout all these years. ”
In this video lesson André Carvalhal addresses the topic: Methodology and case study, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class I will explain the methodology we will use in the course. You will learn about the Canvas that will accompany you and the brand that will be our case study. The methodology that I will use in this course is the same methodology that I use in my consulting projects, that I used in front of the brand constructions that I I worked on it and also that I use in my books that I wrote. This methodology is very unique and it emerged in a very unusual way in the therapy process. At the time I was working on building a brand and in one of the sessions I had the realization that the doub...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
-
Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
- 100% positive reviews (12)
- 632 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English, Italian
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
