Building Brand Identity
Influences
A course by André Carvalhal , Writer and Publicist
About the video: Influences
Overview
“Now, I'm going to tell you who my biggest influences are and what has been building my creative and strategic repertoire.”
In this video lesson André Carvalhal addresses the topic: Influences , which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class, we will explore some of my main references and inspirations. These are people who managed to break paradigms and, at the same time, represent the spirit of their time. As I mentioned earlier, I didn't start my career in fashion. What brought me to fashion was the world of brands and the possibility of working in brand creation and development. So, when I entered this world, what caught my attention the most was not the clothes, the shows, or the outfits, but the most valuable brands in the world. Among them was Louis Vuitton. I remember that, when I started working in this ma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 606 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
