Building Brand Identity
The brand as a product: services, extensions and collaborations
A course by André Carvalhal , Writer and Publicist
About the video: The brand as a product: services, extensions and collaborations
Overview
“There are other strategies for building products and services, such as collaborations and line extensions. ”
In this video lesson André Carvalhal addresses the topic: The brand as a product: services, extensions and collaborations, which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class, still from the perspective of products, I'll tell you about services, brand extensions and collaboration. Still from the perspective of a brand as a product, we cannot help thinking that there are brands that also offer services. And that this can be an important way to make the business viable, but also to create meaning. As was the case with Alma. We created a yoga academy in one of the stores that helped to talk a lot about consciousness, which was the main purpose of the brand. Still talking about fashion consciousness specifically, inside that same store we had a more ec...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 605 students
- 15 lessons (2h 54m)
- 16 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
