Building Brand Identity
The brand as a person: personification
A course by André Carvalhal , Writer and Publicist
About the video: The brand as a person: personification
Overview
“I will explain how to create the personification of a fashion brand and the importance of this factor. ”
In this video lesson André Carvalhal addresses the topic: The brand as a person: personification , which is part of the Domestika online course: Building Brand Identity. Discover the strategies and techniques to build a strong brand identity that resonates with your audience. .
Partial transcription of the video
“In this class. we'll envision a brand as a person. exploring its personality. traits. and even its We'll delve into what makes a brand unique and relatable. Still from the perspective of who the brand is. looking at the brand as a person. now we will talk about the personification of this brand. which is not the intended audience. Many often mistake brand personification for the audience itself. but I'll discuss the audience in more detail later on. Now. let's discuss how to establish distinct characteristics and traits for a brand. clearly personality. This approach simplifies associating ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Building Brand Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Business, Communication, Creative Consulting
André Carvalhal
A course by André Carvalhal
André Carvalhal is a renowned Brazilian writer and publicist, specializing in marketing, diversity, and sustainability.
With over 15 years of experience in building fashion brands, he stands out for his ability to blend creativity and strategy while staying true to purpose. He has collaborated with major media outlets like Vogue and served as a presenter on GNT.
André has authored several fashion business books that have become bestsellers in Brazil, with one being a finalist for the Jabuti Award. He has also taught at prestigious institutions, such as the IED in Rio de Janeiro, and has been a speaker at TEDx events on two occasions.
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- 15 lessons (2h 54m)
- 16 additional resources (1 files)
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- Audio: Portuguese, English, Spanish (Latam), French, Indonesian, Italian, Romanian, Turkish
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- Level: Beginner
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