Writing Guide: Bring Consistency for Brand Narratives
Governance model
A course by Mariane Lorente , Journalist
About the video: Governance model
Overview
“Now, I'm going to talk about building a governance model for updating the writing guide.”
In this video lesson Mariane Lorente addresses the topic: Governance model, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this class, let's see how to build a governance model for the writing guide. In other words, as, when and why to update the document. The writing guide is a living document, We already talked about this. The company is growing the business is evolving, the site is changing and so are the needs that also need to be addressed, including writing. The ideal is to have a responsible person for editing the writing guide. Pattern and consistency in the document also matter. As they say, a dog with two owners dies of hunger. Then, one responsible person, ok? So, basically, I see two ways to upda...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 315 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
