Writing Guide: Bring Consistency for Brand Narratives
Presentation
A course by Mariane Lorente , Journalist
About the video: Presentation
Overview
“In this class, I will tell you who I am, or part of it. And I will talk about my studies, my achievements and experiences so far.”
In this video lesson Mariane Lorente addresses the topic: Presentation, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“Hi! My name is Mariane Lorente. I was born and have always lived in São Paulo. I graduated in journalism and have two post-graduate degrees. one in service marketing and another in and culture of gastronomy. And look. it was exactly this mix of communication with gastronomy that brought me here. Despite that. i no longer work in this area. But hold on. i'll explain this story to you. In early 2017. a friend sought a journalist with expertise in gastronomy to curate content for iFood. food delivery app. This opportunity marked the beginning of my journey with X. or UX in English. and to expl...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
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- 345 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
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- Audio: Portuguese, English
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- Level: Beginner
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