Writing Guide: Bring Consistency for Brand Narratives
Writing for each audience
A course by Mariane Lorente , Journalist
About the video: Writing for each audience
Overview
“With the rules already defined, I will now talk about some good practices for good communication with the company's different relationship audiences.”
In this video lesson Mariane Lorente addresses the topic: Writing for each audience, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this class, we will understand each relationship public, taking into account the words that should be used in communicating with each group. A brand's stakeholder groups may vary from company to company. In my current work environment, a carrier, we have at least 4 types of audience. shippers, who are the people who ship packages in our logistics network, i.e, who send packages with us. Recipients, who receives the packets sent by the shippers. couriers, who takes these packages from the shipper to the recipient. And no less important, the company's employees. As I said in another class,...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 315 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
