Writing Guide: Bring Consistency for Brand Narratives
Getting to know the Magnolia Fair
A course by Mariane Lorente , Journalist
About the video: Getting to know the Magnolia Fair
Overview
“In this lesson, I will introduce the company of our fictitious project. And then I will explain how to put together the "skeleton" of the writing guide. ”
In this video lesson Mariane Lorente addresses the topic: Getting to know the Magnolia Fair, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this class, I will assemble the skeleton of the writing guide, i.e, the structure of the document into chapters. But first I will introduce you to the fictional company of my final project. Meet the Magnolia Fair. Feira Magnólia is a collective of independent artists who prioritize creative and craft work. The artistic productions of this group are for sale on a website, which is the digital product for which we are going to assemble the writing guide. There's everything at Feira Magnolia. clothes, accessories, graphic arts, stationery, personal care items, things to decorate the house a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 315 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
